The New
HollyWood Smile

It has become necessary to create new techniques that reduce, or even eliminate, the need to sacrifice healthy teeth structures and deliver far superior aesthetic results that can last a lifetime with minimal upkeep.

Book an Appointment: ☎ +27 21 424 5172 / +27 21 422 2443

Over the past few years, we have seen a complete reinvention of the art and science of cosmetic dentistry. It has become necessary to create new techniques that reduce, or even eliminate, the need to sacrifice healthy teeth structures and deliver far superior aesthetic results that can last a lifetime with minimal upkeep. We live in an age when everyone carries a high-resolution digital camera and photos of our faces are in the public domain within seconds of being snapped. Many aspire to beauty trends set by celebrities - and are bombarded with their flawless images online. We are also exposed to countless cosmetic surgery horror stories, so whilst the demand for great smiles is on the increase, patients demand safer and less-invasive techniques.

Veneers Dentist Cape Town Dr JJ Serfontein


People may still want a Hollywood smile, but the meaning of that phrase has changed significantly over the last few years. People don’t want fake white piano keys for teeth. They still want straighter, brighter teeth, but they want it to be a convincingly natural look. Natural teeth have highly complex surface anatomy, texture, colour variation, translucency and all sorts of imperfections. Well, we don’t mimic the flaws, but we do keep some ‘perfect imperfections’ in there to maintain a beautiful, natural look.

Dentist Cape Town


Before and after hollywood smile dentist cape town

If your teeth are worn down, heavily discoloured, filled or chipped, you will probably need veneers to create the Hollywood Smile. A porcelain veneer is a thin layer of porcelain that is bonded to the front surface of a tooth to change its appearance. Recent advances in porcelain technology have been focused on reducing the thickness of veneers, so less tooth enamel needs to be removed in order to apply them.


This only really works if the teeth are already straight. Sadly, the main complaint in cosmetic dentistry is crowded teeth. This inevitably means that teeth that are twisted or protruding would need to be cut back to make room for a veneer to sit flush on that tooth. This approach is really unhealthy for teeth and doesn’t look great either.


There have been huge advances in orthodontics in recent years. There are now several options that are fast, comfortable and barely visible that have become popular with adults.


Ceramic braces are effective over the full range of case types, have low-visibility and are also excellent value.


Clearpath and Clear aligners are series' of clear, plastic trays that incrementally align the teeth. This suits an increasingly wide range of case types and is also very popular


Keeping teeth straight hollywood smile dentist cape town

It’s a well-known fact that long-term care is required to prevent teeth from relapsing after orthodontic treatment. What is less well-known is that teeth continue to move throughout life even if no orthodontic treatment was ever carried out. As part of our approach to cosmetic dentistry, we not only give patients great looking smiles but also to ensure they have a stable result that lasts for many, many years. Patients benefit from early treatment of mild crowding to prevent crowding that inevitably worsens with time. Once aligned, a very discrete retainer can be fitted to ensure a stable aesthetic and functional result that will simplify maintenance and reduce long-term costs.


As soon as teeth start to straighten, the natural beauty of those teeth reappear, and all they need is some whitening and smoothing or bonding of some worn edges to create the Hollywood Smile.

This 3-Step Smile: Alignment, Bleaching, Bonding / Contouring

This forms the cornerstone of a new approach to cosmetic dentistry, giving fast, simple, safe and beautiful results. Crooked teeth often suffer from uneven wear, so even when they’ve been straightened and whitened, they still look like a broken fence. Porcelain veneers can be a great option, particularly if the teeth are heavily discoloured or the surface enamel heavily pitted and worn. But if the teeth are in good condition, then composite bonding can maintain the maximum amount of good natural tooth structure and fix the worn edges


Another very common complaint is the excessive display of gum tissue in the smile. There are a number of causes of a gummy smile, usually related to the discrepancy of the size and position between teeth, jaws and lips. We have a wealth of experience in the various treatment options and have achieved amazing results with gum lifts and porcelain veneers.

healthy gums smile dentist cape town

Dr JJ Serfontein

  • Dr. Serfontein is a member of the following organisations:
  • Serves on the executive committee of SAAAD (South African Academy of Aesthetic Dentistry)
  • Certified member of DSD (Digital Smile Design)
  • Member of ESCD (European Society of Cosmetic Dentistry)
  • Member of HPCSA (Health Professions Council of South Africa)
  • Member of SADA (South African Dental Association)
  • Member of ITI (International Team of Implantology)
South African Academy Of Aesthetic Dentistry
 Digital Smile Design
European Society of Cosmetic Dentistry
Health Professionals Council of South Africa
South African Dental Association
International Team for Implantology